Meet Avedis Guerboian, inheritor of the Guerboian family’s six-generation commitment to fine jewelry making. The Santa Monica designer’s tutelage began under his own master craftsman father, Edward, at Readers Fine Jewelers. It was this rich familial foundation, in combination with his own distinct talents for bespoke creation, that inspired Avedis to launch the eponymous Edward Avedis Fine Jewelry – an atelier as well as an homage to family. A place where luxury, warmth, and style coincide in harmony.